3 March 2013
After buying Vogue and the other glossies religiously since the mid eighties I've now totally given up on them. Why? Well because I am getting rather fed up of spending money for the sole purpose of being flogged a load of overpriced goods which I don't want. Page after page of glossy ads for the big fashion houses, minimal interesting and innovative articles (if any) and more selling in the editorials, well at least they are pretty.
There have been countless articles about the decline of the printed word, books (sad), newspapers (a bit sad) and magazines (haha). Blogs and the internet are getting blamed for this decline. Well in the case of magazines, they are dinosaurs and internet is their extinction event.
Yesterday I bought two magazines, one Oh Comely which I will come to in a bit and AnOther which is edited by Jefferson Hack. For the grand price of £6.95 I had to flick through 57 pages of adverts before I got to the first article. OK I thought, they've got them all out of the way to make way for lots of great articles. Nope, every other page is yet another ad. In balance it does contain some beautiful pictures in the fashion editorials, of which there is a lot. Then I looked closer, each outfit was for a designer, not a styling mishmash using these amazing clothes to show the unique creative vision of the stylist. More selling. There is a bit of text accompanying each fashion story, which was such pretentious twaddle I had to laugh out loud. Once again, for balance, there was one great piece on Edward James who was a fascinating character and an OK interview with Ai Weiwei. This was however, not worth £6.95 and it left me feeling empty and just a little bit depressed.
Back to the aforementioned Oh Comely, this magazine is a total delight. With minimum adverts it gets stuck right in. Interesting articles and examples of new writing as well as some fresh fashion, it is exactly what I want to spend my money on. Priced at £4 it is published every two months. This magazine is a real item of beauty, fabulous photography, great paper and even an item on how to make cheese, something I never thought I'd want to read about, let alone enjoy. I finished reading this magazine and felt uplifted and looking forward to the next issue in two long months time.
I think I'll email Jefferson Hack and suggest he changes the name of his publication to Disgusted.